The NHCC continues to be corporate America's partner and resource on effectively maximizing the diversity and inclusion of Hispanic talent.
Director - Brand Management for LongHorn Steakhouse
Participant in Classs of 2012
Frank Suarez is a Director of Brand Management for the LongHorn Steakhouse brand at Darden
Restaurant’s with responsibility for promotional pipeline, lunch menu and beverage marketing. A
proven strategic marketer, Frank develops guest driving new products and strategies for LongHorn.
Prior to his promotion, as a Brand Manager on the Red Lobster brand, Frank developed guest driving
television advertising and digital media, including the development of the brand’s new website and
social media. Frank was instrumental in the brand’s recent re-launch, which included a new advertising
campaign, new brand logo, and revamping of all consumer touch points to align with the brand’s new
During Frank’s seven-year brand management career in the consumer packaged goods and restaurant
industries with Kraft Foods, Del Monte Foods, and Darden Restaurants, he has had numerous
responsibilities. His successes include leading product development, packaging and merchandising
design, national promotions, and brand repositioning/re-launch.
Prior to his career in Brand Management, Frank had proven success in financial services developing cash
management solutions for corporate banking customers as a Treasury Services Sales Officer at Wachovia
Bank and Assistant Vice President of Cash Management at Bank of North Georgia in Atlanta, Georgia.
Frank holds a Masters of Business Administration from the University of Virginia and a Bachelor of
Science in Business Administration from the University of North Carolina at Chapel Hill. Frank lives with
his wife Kimberly and their two children in Orlando, Florida. When not working, Frank likes to spend
time with his children and actively volunteers for the American Heart Association.
Phase 1 over delivered on my expectations. I have been through these programs before, but
none with the Hispanic lens that was provided. My biggest take-away from our Phase 1 class
was that there are several aspects of your personality and leadership style that are results of your
upbringing and culture. Therefore, you need to be self-aware about your strengths and
weaknesses as a leader and learn how to leverage the strengths, while also mitigating the
Phase 1 of the program really made the idea of self-awareness, culture and adaptability hit home
for me by providing support/research that suggests the importance of these elements to make it
to the executive ranks, as well as providing examples of how this has been done successfully in
the past by Hispanics. I was also impressed by the amount of talent that was in the room with
me. This first week helped me to truly see how I can both leverage my cultural characteristics
while also becoming self-aware to understand when they can also hinder my progress. It helped
me to realize how once you are aware, you can adapt to leverage your strengths and mitigate
some of those opportunities.