Press Release

Unleashing the Power of Affinity Groups: Strategic Roadmap to Creating Business Impact

As the world's largest retailer, Walmart has an expansive, diverse workforce. It also has dozens of affinity groups, with different missions, operating independently around the world. Walmart was able to harness the power these programs, people, and energy and turn its resource groups into strategic resources.

Affinity or Employee Networking Groups provide considerable value to their participants, but many diversity, inclusion, and human resources leaders fail to position these groups strategically, at significant opportunity cost. How do you ensure that your Affinity or ERGs visibly contribute to the organization's bottom line? This session will present a four-step business planning model that helps Affinity Group leaders and members connect their programs, activities and events to the organization's strategic imperatives. Hear how Walmart leveraged this model to effectively make this transition.

Participants will learn right from their desktop:

  • Understand the various roles Affinity Groups plays and how it makes an impact on  business strategic goals
  • Learn how to maximize the impact of Affinity or Employee Networking Groups by aligning them around the organization's business goals. 
  • Understand how specific systems and programs can be leveraged to support the organization's diversity strategy, grow business, and increase engagement of employees at all level
  • Learn what kind of results was achieved from the identification and development of the Affinity Group. 
  • The webinar will be presented by Pat Martinez, President & CEO of the NHCC, facilitated by Daniel Gutierrez, international business consultant, radio personality and renowned motivational speaker and have guest speaker Michelle Medlin, Associate Resource Groups (ARGs) Manager for the Global Office of Diversity at Walmart Stores, Inc.

View the webinar now!

Webinar sponsor by:

About the NHCC:
The National Hispanic Corporate Council is a non-profit organization working with corporate America since 1985 to provide its member companies a multi-layered approach and resources to effectively maximize the diversity of the Hispanic market as well as provide tools to maximize their ROI in human capital investment.  The NHCC offers programs such as the Corporate Executive Leadership Program, bi-annual conferences focusing on leadership, human resources, supplier diversity, marketing and community relations within the foundation of corporate social responsibility as well bringing the learning to your desktop with a series of webinars on “Leveraging Affinity Groups”, “Conversations with the C-Suite” and “Lunch-n-Learns” with subject matter experts.  For more information, please visit www.nhcchq.org.


Contact:
Zuleika Cuevas, V.P. & Director of Operations  
zcuevas@nhcchq.org